Case Study: Research and Lead Generation

The Client:

andelalogo

Andela is the technology partner for mission-driven companies. Founded on the idea that brilliance is evenly distributed but opportunity is not, Andela aims to train 100,000 world-class software developers in Africa over the next 10 years. To do so, Andela has created a new model of education that funds itself through the work we do. With a 0.6% acceptance rate, Andela is the most selective tech training program in Africa and to date, no developer has ever been dropped by a client. In fact, 80% of clients have requested additional services within the first 6 months. Andela has been featured by Wired, CNN, and others, and the company is backed by top investors in Africa and North America, including the founders of Facebook, eBay, and AOL.

“Andela found a reliable, cost-effective
and fast partner in Impact Enterprises”
– Evan Johnson, Director of Partner Relations

The Challenge:
As Andela continued to grow, it needed a way to find more companies around the world that would be interested in the developers that they were training. To accomplish this, they were searching through open job postings that were hiring for the types of skills and positions that Andela had prepared their developers for. As Andela expanded that program over time, they needed a support company that would be able to incorporate their feedback and improve on it to find the best job opportunities possible.

The Solution:
Impact Enterprises coordinated with Andela to understand the specific criteria that matched their business model. Our team familiarized themselves with the skill requirements demanded by Andela and diverse job platforms in order to research and input hundreds of job listings. As listings were qualified by Andela, Impact Enterprises provided further research to profile the businesses. Based on our research, Andela was able to directly connect with these companies.
Throughout the project, Impact Enterprises management provided feedback to Andela on the search process and how to optimize methods. As their sales approach changed, our team adapted to new databases and created customized reports to meet Andela’s evolving needs.

“At that time, our needs were still evolving,
but Impact Enterprises was perfectly able
to adapt to us.”

The Impact:
Impact Enterprises looked through 1000s of job listings across the U.S. to identify the matching ones for over two dozen specific skill sets and was able to compile it to nearly 100 new qualified leads for Andela. The constant communication and feedback throughout both projects helped
Andela refocus their outreach approach and reconsider effective methods of expansion.

The various Andela projects employed 9 Data Specialists to support the various research projects. During the 4 months, they put in almost 600 hours of research. Our Data Specialists learned about new industries and collected data on markets they previously had no exposure to.

“Andela and Impact Enterprises have
the same core social mission:
train young talented people and give them
the opportunity to grow.”

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